What is Responsive Web Design? — Three Things You Should Know

Photo by Domenico Loia on Unsplash

Nowadays, a website is not uncommon for a business, but what is responsive web design and what sets it apart from your regular, run-of-the-mill website?

Responsive web design was once considered a trend in the business world that some so-called “experts” predicted would fizzle out in the coming days. Instead, what happened was the opposite. Responsive web design proved to be a huge hit in the business world, and consequently, more and more web developers began specializing in it.

Responsive web design is an approach to web design which is designed to create specific and unique sites which offer top quality interaction and viewing experiences across a wide range of different browsers and devices.

Basically, responsive web design is there to offer the best viewing experience of the website possible, regardless of what device the visitor of the site is using.

Here’s a look at a few things you should know.

Responsive web design is ideal for SEO

SEO, or Search Engine Optimization, is essential for any businesses that are looking to advertise online and establish an online presence.

SEO is basically a strategy designed to help boost your website higher up in the search results when people search for specific terms, phrases, services, or products relevant to your business.

If you hire a web developer that offers responsive web design, however, you’ll find that your SEO ranking improves noticeably for many reasons. Keywords and phrases are used to boost your ranking, as is metadata, analytics, and various other strategies.

Responsive web design is cost effective

In terms of what is responsive web design, it pays, literally in many cases, to hire professionals to create a responsive website for you.

RWD is very cost-efficient as there are fewer risks of downtime and maintenance, and there is less work to be done to stay relevant and with the times, so updates are fewer and further between, which again keeps costs down.

Finally, the last reason it is cost effective is because it will almost certainly help make you money and improve your business.

Improved indexing of content

In the highly complex world of web design, another very useful thing to know about responsive web design is the fact that it offers better indexing of content.

You see, by offering a single individual set of coding through which the bots of the search engines will explore to offer tailor-made results based upon the search being carried out helps make the bots more efficient. This means that the content is indexed more efficiently, and once again, your site’s search engine ranking will improve.

Remember, in terms of what is responsive web design, you should always hire the experts and those who are trained in the art of web development.




Graphic & Web designer online Tutor, teaching at blueskygraphics.co.uk and an owner of digweb.co

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Graphic & Web designer online Tutor, teaching at blueskygraphics.co.uk and an owner of digweb.co

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